Google Analytics vs Plausible Analytics
Self-hosted for $4/mo on hetzner CAX11, versus $0-$0/user/mo on Google Analytics.
Side-by-side
| Google Analytics | Plausible Analytics (self-hosted) | |
|---|---|---|
| Pricing model | $0-$0/user/mo | $4.13/mo flat (any team size) |
| Hosting | Google Analytics's servers | Your VPS (hetzner CAX11) |
| Data ownership | Google Analytics controls the data | Your disk, your encryption |
| Source code | Closed | Open (AGPL-3.0) |
| Customization | API + integrations only | Full source access; modify freely |
| Maintenance burden | Zero | Backups + updates (Docker available) |
| Health score (ossreplace) | — | 83 / 100 |
Why teams leave Google Analytics
Plausible Analytics answers this by: Open-source alternatives that can replace Google Analytics.
The cost math
Assumes 5-person team using Google Analytics at the midpoint price ($0/user/mo).
| Period | Google Analytics | Plausible Analytics on hetzner | You save |
|---|---|---|---|
| Monthly | $0 | $4.13 | $-4.13 |
| Yearly | $0 | $49.56 | $-49.56 |
| 3 years | $0 | $149 | $-149 |
Deploy Plausible Analytics now
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Common questions
Is Plausible Analytics a good alternative to Google Analytics?
Plausible Analytics is an open-source, self-hostable alternative to Google Analytics with an ossreplace health score of 83/100 — a composite of project activity, maturity, community, security, and adoption. It runs on your own hetzner VPS from $4.13/mo with full source access under the AGPL-3.0 license, versus Google Analytics's $0–0/user/mo hosted plans.
How much cheaper is Plausible Analytics than Google Analytics?
A 5-person team pays about $0/mo on Google Analytics. Self-hosting Plausible Analytics on hetzner CAX11 costs a flat $4.13/mo regardless of team size — roughly $-149 less over three years (-Infinity% lower).
Is Plausible Analytics hard to self-host?
Plausible Analytics ships a Docker setup, so deployment is usually a single docker-compose command on a $4.13/mo VPS. You own the backups and updates, and there are no per-seat fees.
Do you keep control of your data with Plausible Analytics vs Google Analytics?
Yes. Because Plausible Analytics runs on your own server, the data lives on your disk under your encryption. With Google Analytics, Google Analytics controls the hosting, storage, and access.